THE ROOTS
I grew up thanks to her. My mother.
She was everything at once: my anchor and my strength. Everything I am today starts with her.
IT ALL STARTS WITH A STORY
I’M KEVIN.
Founder and creative director of ÂME SANS CIBLE and THE LAB CONCEPT CLUB.
I built my path between Switzerland and Portugal, through event organisation, team management and creating projects. Before it was a brand or a store, THE LAB was a story: mine.
I don’t do this to follow a trend. I wanted to write my story my way, to create something real, something that feels like me.
- Creativity
- Resilience
- Openness
CHAPTER I
WHERE I COME FROM.
CHILDHOOD
Very early on, I understood that my story was different.
And it shaped me. I learned to build myself on my own, with a silent fear: the fear of being abandoned.
THE NIGHT · SWITZERLAND · LISBOA
For years, I lived in a world that shone.
The night. The clubs. The image. Behind the bar, in events, leading teams, between Switzerland and Lisbon. That’s where I learned to welcome people, create an atmosphere and bring a place to life.
14 JUNE 2018
And then… everything changed.
The birth of my daughter. Mia.
FROM 2018 TO 2024
I went through it. Fell. Questioned everything.
Burnout. Depression. And above all: I learned to understand myself.
That’s where it all began. Not the brand. The work on myself.
ÂME SANS CIBLE
I decided to turn my story into something real.
Create. Build. Leave a mark. ÂME SANS CIBLE is not a “fashion” brand: every collection is limited to 150 pieces worldwide, because every story is unique. Once sold out, it is never produced again.
The first one, the Bouquet Collection, carries coordinates: 39°42’25.9”N. It’s not design. It’s where my daughter was born. The starting point of everything.
ÂME SANS CIBLE · MEANING
“Evokes the feeling of freedom, introspection – seek your purpose. Leave the shackles behind, don’t hold back.”
NOT A TREND. A TRUTH.
CHAPTER II
WHAT CAME NEXT.
23.12.25 — 01:23
Isaac arrived.
And with him, a new reason to give everything. Mia. Isaac. Everything I build, I build for them.
RUE HANS-HUGI 5 · BIEL/BIENNE
So I opened a door. THE LAB CONCEPT CLUB.
Not a store: a club. A place where you come, stay and share. Concept · Care · Resell · Studio.
Originals, nothing else: sneakers, streetwear, jerseys, rare pieces. Encounters, jerseys that tell a story, and stories — everyone who walks into the LAB leaves with their own.
THEN… NEXT STOP LISBOA
One bag. One ticket. And an idea I couldn’t shake.
Lisbon, where the night taught me everything. There were doubts, short nights, tears too. But this time, I held on.
Out of sight, never out of heart. Every kilometre is for them. Switzerland, Portugal, and the road in between.
NOVEMBER 2026 · IT’S OFFICIAL
THE LAB CONCEPT CLUB PORTUGAL.
Two countries. One vision. Two clubs, one family.
AND NOW… THE NEW COLLECTION
FROM CONCEPT TO CULTURE.
Its coordinates: 46°14’06.0”N. It’s not design. It’s where my son was born — Isaac, Sion Hospital, Valais.
Mia had hers. Isaac has his. 150 pieces, numbered, worldwide. Coming soon.
EVERY COLLECTION TELLS A CHAPTER
NOT AN END.
A CONTINUATION.
Thank you for being part of it. A question, a project, a piece to clean or to sell? Write to me — we answer you in Switzerland and in Portugal.
Kevin CostaFounder & creative director · THE LAB CONCEPT CLUB · ÂME SANS CIBLE
CONTACT · SWITZERLAND · PORTUGAL
WRITE TO US.
🇨🇭 BIEL/BIENNE
Rue Hans-Hugi 5, 2502 Biel/Bienne
+41 78 619 70 22
info@the-lab-concept-club.com
🇵🇹 LISBOA
Opening soon
+351 932 928 947
carlaaurelio@the-lab-concept-club.com