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The New Balance 740 Concepts Saignée is a bold and creative collaboration between New Balance and the renowned creative house called Concepts. The sneaker is dressed in a striking palette of icy pink, forest night green, and flame orange.

This Concepts Saignée colorway draws inspiration from the saignée method of winemaking, a process used to produce rosé and intensify red wine. The shoe’s design mirrors this transformation, featuring an icy pink synthetic leather used for overlays around the toe area, eyestays, and side panels. This hue contrasts against a gradient green mesh upper that fades from deep forest tones at the toe to lighter hues at the heel. Bright flame orange "N" logos and a matching orange mesh tongue add dynamic energy and a pop of contrast.

With its fusion of rich storytelling and functional design, the New Balance 740 Concepts Saignée makes a vivid statement while still delivering on comfort and versatility. Released on December 13, 2024, this limited-edition sneaker debuted at a retail price of $120.